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We are now Cake & Arrow

Delivering human insights and digital customer experiences for 14 years.

Fold Swivel Hook Carry Hoop Pink Bag Metal Handle over Straps Large Our new identity represents who we are and what we do: the digital customer experience agency who knows what moves people and reinvents how brands do business, for companies in ecommerce, insurance, luxury, B2B and beyond. Driven equally by human insights and digital expertise, we combine design and technology, passion and results, playfulness and precision — delivering work that makes our clients’ customers, prospects and employees feel valued. Welcome to our shiny new home!

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You can talk to us like we’re in your field.

Our office is filled with people who already know your industry, understand your audience and speak your language.

Insurance & Financial Services

We use research- and data-driven digital experiences to bring companies closer to their customers, increasing policy renewals and profitable growth.

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Retail & Ecommerce

Let’s move beyond conversion and cart size to increase customer engagement and maximize mobile revenue.

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Fashion & Luxury

We lead digital initiatives that improve online and in-store conversion, cart size, awareness and loyalty.

See our Fashion & Luxury Expertise

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It’s about proving what you know and how you deliver, learning more about your clients and fueling the sales cycle with engaging content.

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Private Equity & Investment Firms

Digital strategy is business strategy. We help assess (and deliver) value creation from initial deal diligence to market launch.

See our Private Equity & Investment Expertise


Hoop Handle Large Fold Pink Metal over Hook Straps Swivel Carry Bag Digital products and services to help reinvent how you do business.

It always starts with an insight born from research into user behavior and needs. Leading to a solution that’s based on what motivates people—customers, prospects, employees—and brought to life through human-centered design & technology, to leave every user feeling valued.

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Metal Large Hook over Fold Swivel Pink Handle Bag Hoop Straps Carry Identifying the opportunity, to conceptualize and plan the product or service.

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  • Research
  • over Large Swivel Carry Hoop Handle Pink Straps Hook Fold Bag Metal Analytics & Data Science
  • Product Strategy
  • Opportunity Analysis
  • Capabilities Development

Hoop Hook Metal over Handle Swivel Pink Bag Fold Straps Large Carry Customer Experience Strategy

Talking to the users involved, to ensure what we build delivers on strategy.

Product & Service Design

Human-centered design and development, to meet every user’s needs.

  • Web Applications
  • Design Systems
  • Mobile Apps
  • Large Hook Pink Hoop Metal Fold Carry Straps Bag Swivel over Handle Website Design & Development
  • Brand Design
  • Content Strategy & Taxonomy
  • Content Management Systems

Ecommerce Solutions

Fold Pink Metal Hoop Hook Swivel over Bag Handle Carry Straps Large Moving beyond conversion, to deepen customer engagement in a mobile-first world.

  • End-to-End Digital Retail Planning
  • Merchandising & Pricing Strategy
  • Ecommerce Design & Implementation
  • Ecommerce Platform Selection & Integration
  • Code Review + Audit
  • Performance Optimization

This excellent fold-over bag gives you the option to carry it by its elegant dual metal hoop stitched into the front of the purse so that it lies evenly on the front flap. An adjustable shoulder strap attaches to the top of the purse with two swivel hooks and d-rings that are hidden inside the top interior of the purse. Choose from six great colors that will match your outfits, perhaps one for each occasion. Enjoy the convenience and ease that this purse will offer.