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Help us promote adoption by shining a light on
homeless and orphan pets

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The BLUE™
Story

It's all about family. See how our dog
inspired a pet food company.

 

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Compare Dog Food & Cat Food

Take the True BLUE Test and see how the ingredients in your dog or cat food brand compare to the ones in BLUE.

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Explore BLUE Natural Dog & Cat Products

Life Protection Formula

Made with only the finest natural ingredients

Dog Food Cat Food
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Freedom

A grain-free food made with the finest natural ingredients

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Basics

Long Accent Strap Handbag with with Black Tassel Metal Top Handle Curved A simple limited-ingredient diet for dogs or cats with food sensitivities

Dog Food Cat Food

Wilderness

Made with more of the meat dogs and cats love

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Scientifically formulated by veterinarians to manage a variety of health issues

Dog Food Cat Food
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